12x12 Challenge

Outernet is a global network of connected entertainment districts where communities can come together to enjoy culture in new breath-taking ways. They create & curate cultural moments allowing audiences to see the world differently. They are developing a new building at the corner Tottenham Court Road and Denmark Street.

Brief: Develop a campaign that promotes The Outernet and aligns it with the History of Denmark Street.
‍Insight: Some of the most iconic album covers were designed at Denmark Street.
‍Solution: Align the music with the design industry by hosting a challenge for designers to recreate iconic album covers designed by Hipgnosis Studio in Denmark Street.