Empowering voices of colour on the global STEM stage.

Brief: Race in STEM, a community group operating under the umbrella of the Trinnovo Group, serves as a collaborative platform, a catalyst for career opportunities, and a safe, judgment-free space for sharing experiences and ideas within the Science, Technology, Engineering, and Mathematics (STEM) fields. The objective was to develop a brand that is culturally resonant, powerful, and aimed at empowering professionals in STEM industries.

Creative Proposition: The creative proposition involved creating a brand for Race in STEM that not only fosters collaboration but also exudes cultural strength. The emphasis was on crafting a powerful identity that reflects the group's commitment to empowering individuals within the Science, Technology, Engineering, and Mathematics domains.

Solution: The solution entailed developing a brand that seamlessly integrates cultural elements with a sense of empowerment. Through strategic design and messaging, the Race in STEM brand emerged as a symbol of unity and strength, fostering a supportive environment within the STEM community. This approach aligned with the overarching mission of Trinnovo Group, creating a meaningful and impactful presence for Race in STEM within the wider recruitment agency.